Guest Editorial

And here's an editorial from a former Moon travel guidebook writer:

OUTSOURCING MOON
by X-Moon, Delhi bureau

Bill Newlin has announced that he is outsourcing all guidebook writing to a company based in Bangalore, India. Further questioning reveals that this company is in fact a plantation where monkeys have been trained to climb trees and twist off coconuts. With the recent rapid decline in world coconut production, unemployed monkeys have been ingeniously retrained by the Bangalore plantation owners to modify content for Moon guidebooks.

There are estimated to be 2,000 monkeys typing away on 2,000 typewriters.

They are divided into huts by continent: North America, Latin America, Asia and Europe.

"The maps have proved problematic," said Bill, "but otherwise, the gibberish is adequate for most travel needs. It's an ideal match for Moon because we pay them peanuts." Bill also mentioned that he is pleased that the monkeys will not dispute the format of the material. They apparently do not go berserk if print-size is drastically reduced, or the work is printed on paper so thin you can see through it. They tend to go berserk, however, if the peanut supply dwindles.

Bill spoke further: "The disconnect we were having with the human writers was causing a lot of aggravation in our editorial offices. What the chimps do is take older editions and change one word on each page, which then passes for the new edition. That's all we need really. Most of our readers don't give a fig about content anyway. What they need is the security blanket of some sort of guidebook to hold. And that's what we give them."

Next on the horizon, Newlin is thinking seriously about outsourcing cover designs to elephants in northern Thailand. "I have heard that they are quite capable artists and very adept with their trunks. Of course, the cost of feeding them is far higher than the monkeys, but still well below human designer rates, even those of starving artists in garrets." Newlin is currently looking into cheaper sources of feed for the mammoth designers, in order to cut costs.

Hard Times at Lonely Planet (slight return)

Another report about the recent layoffs at Lonely Planet.

Melbourne-based guidebook behemoth Lonely Planet will announce the sacking of 50 staff tonight -- around 10% of its global workforce -- as the global economic downturn continues to gut the tourism industry and guidebook sales.

Staff at Lonely Planet’s Footscray office were informed of the layoffs this morning with management calling a meeting this afternoon to discuss the changes and tap shoulders. A formal announcement is due at 9pm tonight to tie in with owner BBC Worldwide's London-centric media strategy.

A spokesman for Acting CEO Stephen Palmer confirmed the cuts to Crikey this morning and said they will impact all areas of the business. Affected staff were still in the process of being informed that they were out of a job when Crikey called.

In an emailed statement, Palmer said the situation was a "difficult" one but that the company had no choice in the context of the economic downturn.

"I recognise that this is a terribly difficult time, particularly for those whose jobs will be made redundant. I would like to reiterate that I would not have taken this action if there was any way I could have avoided it."

Palmer said the cuts were spread across the Lonely Planet's US, UK and Australian offices and did not comment on the specific divisions affected. But sources have told Crikey that the entire online content production division has been dismantled with extra cuts to be made in support roles. The book production section is said to be immune while images staff and commissioning editors appear to have also escaped the axe.

The cuts were foreshadowed on Monday when BBC Trust chairman Sir Michael Lyons gave a speech in Cardiff indicating BBC Worldwide’s operations will be scaled back to focus on its core commercial business of repackaging the Beeb's archive for DVD sales. UK MPs have savaged the company for the $250 million Lonely Planet purchase, claiming it has no links to its core business. The BBC is also under pressure from the UK government to use its licence fees to bail out Channel 4. BBC Worldwide made 112 million pounds last year.

Louise Connor of the Media Entertainment and Arts Alliance said she wasn't surprised at the decision in the context of the global tourism meltdown.

"It’s sad to see decisions made in England affecting so many jobs in Australia," she added.

Lonely Planet staff tell of a sense of foreboding that has gripped the Footscray office over the past few months. Palmer has regularly used company-wide meetings to give frank assessments about revenue problems and website cost blowouts. Sources say that once the new website was completed, the heat was on middle management to justify ongoing staffing levels.

In October 2007, original owners Tony and Maureen Wheeler sold Lonely Planet to BBC Worldwide for around $250 million. The Wheelers retained a 25% stake and are still swimming in the proceeds of the deal, reportedly mulling plans to spend $12 million on a lavish production of Wagner’s Ring Cycle.

The latest lay-offs mirror a move taken by the Wheelers in 2004 when 40 staff were sacked and those remaining told to forgo a 3% pay rise in the midst of the SARS outbreak.

It is not known whether the 120 staff at Lonely Planet’s Oakland and London offices have been informed of the sackings

Crikey

Hard Times at Lonely Planet

The worldwide economic collapse has hit almost everyone, including publishers of travel guidebooks, as shown by this recent announcement from Lonely Planet. Actually, I'm surprised that they only cut 10% of their labor force, but I do expect more retreachment as the year progresses. I've also heard that Avalon Travel Publishing and Moon Publications are in deep shit, cancelling several of their planned Europe guides, and getting lousy reviews at Amazon on some of their replacement guides to SE Asia. They saved some money with lower royalty rates, but cut off their noses.

Lonely Planet tells staff to pack their bags
Chris Zappone
February 25, 2009 - 2:53PM

Travel guide book publisher Lonely Planet has cut up to 50 positions as the demand for guidebooks shrivels in the face of global financial crisis.The cuts will affect staff in Australia, the US and Britain where most of the company's sales and offices are.

Before the cuts the company said it had 500 people on its payroll.The retrenchments are "directly related to the economic downturn because we're a global company,'' spokesman Adam Bennett said."It represents the decline of the guidebook market in tough times.'' Mr Bennett said the US and Britain, both of which are struggling with recession, represented a combined total of 60% of guide book sales.Lonely Planet, which is 75%-owned by the BBC's commercial enterprise BBC Worldwide, said it was consulting with employees, some of whom were not having their contracts renewed, while others were having their positions eliminated.

Acting chief exectuve Stephen Palmer said in a statement that the global market for travel was not expected to pick up soon."Even the most optimistic forecasts do not predict any sustained recovery until 2010 at the earliest, and even then it is likely to be slow and patchy,'' Mr Palmer said."The US, UK and Europe are all in recession, and these territories account for over 80% of our business.''Mr Palmer cited a UN World Travel Organisation forecast for total outbound travel to dip 2% this year.

But he predicted Lonely Planet's core markets would erode further with a 10% fall in the US, 5% in Britain and 2% in Australia."It has become clear that this economic situation is unprecedented, it will not just be a blip and we need to adjust our costs so we can manage through these tough times.''czappone@fairfax.com.au

On Lonely Planet and the BBC

Another interesting argument against the merger of Lonely Planet and the BBC, with some even more interesting comments on the issue.

I've blogged quite recently about the new Lonely Planet travel magazine which I think is an unfair competitor to Wanderlust (an excellent independent travel magazine which I write for quite a bit).

Why is this unfair? Because LP is now majority-owned by the BBC.

Following on from the new LP Travel magazine (which is written almost 100% by BBC writers and presenters) here's another example of how that playing field just isn't level anymore. Any brand would kill for a tie-up with the BBC on the BBC's homepage. The value in brand terms is huge. And this will translate to more hits for the LP website, more ad revenue and more book sales for LP.

You can't blame LP for wanting to make the most of the fact that its now owned by the BBC (or to be more accurate the commerical arm of the Beeb - BBC Worldwide) and with the clout of one of the world's most influential and wealthy media brands behind it the future for LP looks rosy.

I hadn't thought too much when the deal was announced about the impact on the LP brand of being owned by the BBC, but selling out to a big corporation says heaps about a brand and its future. I can see that Tony Wheeler (LP's founder) quite possibly felt that selling to a cultural corporation like the BBC rather than to a full-on multi-national commercial publisher was a good compromise... and smart too - moving the brand on from being a traditional paper and print publisher to a forward looking media organisation.

But I think it's all wrong. He'd have been better off selling to a fully commercial publisher (or media organisation) rather than one that's subsidised by the UK taxpayer. (Non UK readers - every tax payer in the UK pays an annual TV licence that costs around £130). Whilst some would argue that BBC Worldwide is a separate entity, the reality is that you can't work out where the taxpayer funded elements of the BBC start and where the commerically funded ones take over. And the benefits of association with the BBC brand are - whilst difficult to measure - most probably huge

I'm worried that LP is going to turn into some awful travel publishing megabrand that's everywhere. (take Jamie bleedin Oliver - lovely guy but do we REALLY need a Jamie magazine? For heaven's sake!) Watch this space for LP branded TV shows, LP branded clothes and gear, LP branded areas in tour operators and a plethora or LP branded websites, blog hosting services ane more... not to mention LP guide content being sold to third party tour operators, airlines and so on to use as destination content on their websites

Jeremy Head's Travel Blather

Thomas Kohnstamm: Do Travel Writers Go to Hell?

Right on, Thomas. I'll join you in Hell. You sound like my kinda guy. Southeast Asia is my beat, so guess what: been there, done that. And your comments about the miserable pay of travel writers, and the need to cut corners, is entirely correct.

Right on, Thomas.

Best Article: Away on Business. Read it.

Thomas Kohnstamm Website

Thomas Kohnstamm MySpace

Thomas Kohnstamm Wikipedia

Lonely Planet Forum on Thomas Kohnstamm

Amazon Title: Do Travel Writers Go to Hell?

Amazon Books by Thomas Kohnstamm

The Age Australia April 13

Gadling April 13

Lonely Planet Profile April 14

Times Online April 14

WorldHum April 14

MediaBistro Profile

Brave New Traveler April 14

Away on Business April 15

Brave New Traveler April 18

Random House April 22

LA Times April 22

Jaunted April 22

New York Times Moment April 22

Vagabondish April 23

Robert Reid Talks about the Future of Travel Guidebooks

Robert Reid is a Lonely Planet writer who publishes an amazing internet guide to Vietnam, and doesn't mince words in his recent interview with WorldHum. He laments the demise of experienced travel guidebook writers for novices who will work for peanuts under the illusion it will lead to fame and riches, and thinks internet travel guides will someday replace traditional published guides, when technology advances and handhelds can display the chief advantage printed guides continue to have over internet sources: maps.

Robert Reid: I used to think the most important thing we guidebook authors did for travelers was hotel reviews. People like to have some sense of security that the $5 or $300 place they’re staying in won’t be a brothel or rat-infested dump. But the Internet has already completely changed this. Previously if I had a new budget hotel in a town center, or a mid-ranger with pool, travelers would have to wait nine or 12 months from the time I “discovered” it until it appeared in a guide.

Now Internet booking sites often get them immediately. When I went to China a couple years ago, I stayed at a brand new hostel in Beijing that the Trans-Siberian author had just found, but that hadn’t yet appeared in the guide. It was already full! I was amazed at how nearly all the people there had found it online, and were booking their full China trip’s accommodations online.

At a Lonely Planet workshop a couple years ago, I asked a high-up at LP who they saw as their biggest competitor, and they immediately answered “Google.” I was impressed. So publishers like LP definitely see the Internet as a growing competitor, and have for a while. When the BBC bought LP a couple months ago, one of the key things they cited for future development was online content.

Another thing is that many sites with travel content online don’t have maps. And maps are HUGE. I sometimes think seasoned travelers need only a map, with barebones details of few places to stay, and barebones details of what to see and where to eat. If they trust the author—and that’s a big if, of course—not as much needs to be said as some people think. This, again, is for seasoned travelers only.

The only other thing I fear regarding online guidebooks is if they follow the “I stayed here and it was great” TripAdvisor or Amazon.com model. Those are useful, no doubt, but they’re only based on isolated experiences. If publishers turn things over at some point to reader-generated content, you won’t have the authoritative overviews that guidebook writers can offer, and it’ll end up with deeper beaten tracks, with more travelers doing the same thing.

But I do want to say David Stanley is right, it’s sad and reckless if an old author who did good work on several editions is cut for a new author. In my opinion, in-house editors don’t completely understand what goes into researching these guides—I was an editor for years, and only figured it out once I started writing full time. The best experience for writing a guidebook to X is not living in X but actually having written a guidebook to X. Sometimes publishers forget that a bit.

Sometimes I think we’re living a doomed profession, and that we’ll look back on the wacky wild period from the 1970s to the 2000s when scores of notebook-toting travelers went and sought out the mysteries of places that are no longer mysterious. People will look back on the era like reading Graham Greene books about far-flung places at wilder times.

Will guidebooks in book form die? Probably so. But to be honest, I think there will always be room for the perspective of the “guidebook author,” at least online. Once hand-held devices get even more sophisticated, so that maps and reviews are more easily referred to—or we old folks die out and the younger generations who are not so soft on books take over—things will probably go online completely.

But I sometimes think people like holding those books. So far, though, the TripAdvisor-type sites are excellent resources, but don’t account for perspective. One person goes to Y hotel and says “it’s super!” But they don’t realize A, B, C are similar and $40 less. Who goes to all 15 museums in Bucharest but a guidebook author? So only they can tell you that something like the Romanian National Museum of the Peasant is about the best museum in the world?

WorldHum Interview with Robert Reid

How to be a Travel Writer in Five Easy Pieces

Robert Haru Fisher is a New York based travel writer and author of the guidebook pictured above, available at Amazon at London Off-Season And On : A Guide To Special Pleasures, Better Rater And Shorter Lines. He also wrote the Crown Insiders Guide to Japan, which is from his own publishing company. Fisher also contributes to the Frommer website and has, over the last few months, published a series of "so you wanna be a travel writer" articles with enough positive spin to keep the dreamers happy, and enough reality to discourage all but the most brave. It comes in five parts.

I haven't mentioned money yet, so will say only that you should have resources of your own, or a spouse/partner with a regular job, so someone can pay the bills. The travel writers who have good incomes are either on the staff of some publication and drawing a salary, or have honed the art of freelancing well, usually after many years of hard practice. Newspapers pay chicken feed (e.g. $75 for a column of print), magazines maybe $1 a word at best for writers without a famous following, websites little, and books smallish advances (if any, maybe $5,000) or flat fees not much more than that for a small book.

Part One

Part Two is a short history of travel writing, with a well deserved plug for Arthur Frommer, a man I have great admiration for and was once interviewed by on The Travel Channel.

"You have a dream job!" Half the people I meet for the first time tell me that, and I agree. It's heaven for me because I am intensely curious, always wanting to know what's around the next corner. When you travel, there's always a new next corner, a new surprise. It's no way to get rich, and it can be hell on family and other relationships because you seem never to be home, from their point of view, anyhow. You can't be a new parent, for instance, or taking care of an ailing family member. The most prolific travel writers are away at least a quarter of the time, I believe, sometimes half the time.

Part Two

Part Three tries to define what is travel writing.

Anyone can be a travel writer. You can write your blog, your memoir, your diary of a trip, and the only difference between you and, say, Pico Iyer, is that he writes more beautifully than almost anyone, and he may publish in Harper's and The New York Times while you are just broadcasting your thoughts on your own website, perhaps.

Part Three

Fisher in Part Four espouses the advantages of having a travel blog, and claims he is not trying to sell anything to anyone these days, including his travel writing seminars in Key West as advertised at the bottom of each of these posts.

(Full disclosure here: I don't have a site or a blog myself, as I am not trying to sell anything to anybody these days.)

If you are freelancing, you should also be working on a book, as having a book under your belt makes you an expert, ipso facto.

Part Four

Fisher in Part Five finishes with his analysis of the history of travel writing to reveal a few facts about the income side of the average travel writer. Finally.

"Get paid to travel" reads one headline. "How to Make a Six-Figure Income Traveling the World" is another. In the last few years, several websites have popped up urging you to learn how to become rich while writing about travel. For fees of several hundred dollars, they promise to teach you how to lead the good life.

It's a life I don't recognize as being anywhere near the reality of those led by many friends of mine who are freelance travel writers. To me, the freelancer is a knight errant, the leaderless samurai, a solo gun-slinger, and my hero much of the time.

My first advice to aspiring freelance writers is to marry rich, or otherwise obtain a partner who has, at least, a steady income. Markets are hard to break into, payment is often laughably cheap. One young writer for a major series of guidebooks approached me on a press trip a few years ago and asked me if I had worked for the series and what they paid. I mentioned some figures, and he said, "Good, I'm working for nothing right now, but they told me if I did a good job, they would pay me next time." The figures I mentioned then were a range from $75 for updating a small chapter of a book through a few thousand to revise the entire book up to about $15,000 for the original writing of a new, fairly small title (under 300 pages of print).

Your writing in a newspaper can pay as little as $75, in a magazine $250, though there are higher and lower figures, depending on the publication. When you are successful, you can command a figure of $1 a word or even higher, however. Traditional print outlets (general purpose newspapers) are down, but niche print publications (birding, ballooning, kayaking, etc.) are up. The Internet is fraught with possibilities, very few of them paying much, if anything, though. You may have to self-publish, and that is not necessarily a bad thing.

Moreover, one site has its sample author writing "In fact, my own editor is crying out for correspondents to report on destinations throughout the world ... and she's not the only editor seeking fresh talent. To be honest, I have to turn work down -- there simply aren't' enough hours in the day to take up all the writing commissions I'm offered." Not bloody likely, as many of my freelancer friends would say.

Part Five

South Pacific Handbook R.I.P.

One of Moon's original authors has parted ways with Avalon Travel Publishing after 28 years but will continue to post South Pacific content on his website. The list of authors cut from Moon Publications now ranges from yours truly to David Stanley, Bill Weir, and even the founder, Bill Dalton. And it's all about money, or lack of, due to declining sales, poor marketing and distribution, and the relatively high royalty rates granted to early authors such as myself and David.

South Pacific Handbook RIP

I regret to inform you that a 9th edition of Moon Handbooks South Pacific will not be published. After 28 years and eight editions, Avalon Travel Publishing and I have decided that it will not be practical to produce a new edition.

There are a number of reasons for this, beginning with the numbers. Over the past 10 years, sales of Moon Handbooks South Pacific have dropped. The 7th edition (2000) sold a third less copies than the 6th edition (1996), and the current 8th edition (2004) has thus far sold just over half as many copies as the 7th.

Why are sales going down? Competition from other guidebooks and the internet is the obvious answer. Many people believe they can find enough free information online to make a printed guidebook unnecessary. What they don’t realize is that much of what is found on websites is dubious and incomplete, or just one-sided advertising. A majority of travel websites are run by companies which want to sell you their products or individuals eager to share travelers tips with their peers. The discipline and quality control exercised by a professional book editor is usually missing.

Since 2000 my book has faced strong competition from Lonely Planet South Pacific and Micronesia. It would be inappropriate for me to criticize that book here, but suffice it to say that the coverage there is far less consistent and detailed than that in Moon Handbooks South Pacific. Lonely Planet is a monopolistic corporation which has pushed Moon titles off the bookshelves in Australia, New Zealand, and much of Europe. Doubtless they’ll be pleased to learn of Moon Handbooks South Pacific’s demise because with no remaining competition other than Frommers South Pacific, they’ll be able to space new editions of South Pacific and Micronesia further apart and cut back on the cost of researching off-the-beaten-track locations.

South Pacific Handbook RIP by David Stanley