Hard Times at Lonely Planet (slight return)

Another report about the recent layoffs at Lonely Planet.

Melbourne-based guidebook behemoth Lonely Planet will announce the sacking of 50 staff tonight -- around 10% of its global workforce -- as the global economic downturn continues to gut the tourism industry and guidebook sales.

Staff at Lonely Planet’s Footscray office were informed of the layoffs this morning with management calling a meeting this afternoon to discuss the changes and tap shoulders. A formal announcement is due at 9pm tonight to tie in with owner BBC Worldwide's London-centric media strategy.

A spokesman for Acting CEO Stephen Palmer confirmed the cuts to Crikey this morning and said they will impact all areas of the business. Affected staff were still in the process of being informed that they were out of a job when Crikey called.

In an emailed statement, Palmer said the situation was a "difficult" one but that the company had no choice in the context of the economic downturn.

"I recognise that this is a terribly difficult time, particularly for those whose jobs will be made redundant. I would like to reiterate that I would not have taken this action if there was any way I could have avoided it."

Palmer said the cuts were spread across the Lonely Planet's US, UK and Australian offices and did not comment on the specific divisions affected. But sources have told Crikey that the entire online content production division has been dismantled with extra cuts to be made in support roles. The book production section is said to be immune while images staff and commissioning editors appear to have also escaped the axe.

The cuts were foreshadowed on Monday when BBC Trust chairman Sir Michael Lyons gave a speech in Cardiff indicating BBC Worldwide’s operations will be scaled back to focus on its core commercial business of repackaging the Beeb's archive for DVD sales. UK MPs have savaged the company for the $250 million Lonely Planet purchase, claiming it has no links to its core business. The BBC is also under pressure from the UK government to use its licence fees to bail out Channel 4. BBC Worldwide made 112 million pounds last year.

Louise Connor of the Media Entertainment and Arts Alliance said she wasn't surprised at the decision in the context of the global tourism meltdown.

"It’s sad to see decisions made in England affecting so many jobs in Australia," she added.

Lonely Planet staff tell of a sense of foreboding that has gripped the Footscray office over the past few months. Palmer has regularly used company-wide meetings to give frank assessments about revenue problems and website cost blowouts. Sources say that once the new website was completed, the heat was on middle management to justify ongoing staffing levels.

In October 2007, original owners Tony and Maureen Wheeler sold Lonely Planet to BBC Worldwide for around $250 million. The Wheelers retained a 25% stake and are still swimming in the proceeds of the deal, reportedly mulling plans to spend $12 million on a lavish production of Wagner’s Ring Cycle.

The latest lay-offs mirror a move taken by the Wheelers in 2004 when 40 staff were sacked and those remaining told to forgo a 3% pay rise in the midst of the SARS outbreak.

It is not known whether the 120 staff at Lonely Planet’s Oakland and London offices have been informed of the sackings

Crikey

Hard Times at Lonely Planet

The worldwide economic collapse has hit almost everyone, including publishers of travel guidebooks, as shown by this recent announcement from Lonely Planet. Actually, I'm surprised that they only cut 10% of their labor force, but I do expect more retreachment as the year progresses. I've also heard that Avalon Travel Publishing and Moon Publications are in deep shit, cancelling several of their planned Europe guides, and getting lousy reviews at Amazon on some of their replacement guides to SE Asia. They saved some money with lower royalty rates, but cut off their noses.

Lonely Planet tells staff to pack their bags
Chris Zappone
February 25, 2009 - 2:53PM

Travel guide book publisher Lonely Planet has cut up to 50 positions as the demand for guidebooks shrivels in the face of global financial crisis.The cuts will affect staff in Australia, the US and Britain where most of the company's sales and offices are.

Before the cuts the company said it had 500 people on its payroll.The retrenchments are "directly related to the economic downturn because we're a global company,'' spokesman Adam Bennett said."It represents the decline of the guidebook market in tough times.'' Mr Bennett said the US and Britain, both of which are struggling with recession, represented a combined total of 60% of guide book sales.Lonely Planet, which is 75%-owned by the BBC's commercial enterprise BBC Worldwide, said it was consulting with employees, some of whom were not having their contracts renewed, while others were having their positions eliminated.

Acting chief exectuve Stephen Palmer said in a statement that the global market for travel was not expected to pick up soon."Even the most optimistic forecasts do not predict any sustained recovery until 2010 at the earliest, and even then it is likely to be slow and patchy,'' Mr Palmer said."The US, UK and Europe are all in recession, and these territories account for over 80% of our business.''Mr Palmer cited a UN World Travel Organisation forecast for total outbound travel to dip 2% this year.

But he predicted Lonely Planet's core markets would erode further with a 10% fall in the US, 5% in Britain and 2% in Australia."It has become clear that this economic situation is unprecedented, it will not just be a blip and we need to adjust our costs so we can manage through these tough times.''czappone@fairfax.com.au

On Lonely Planet and the BBC

Another interesting argument against the merger of Lonely Planet and the BBC, with some even more interesting comments on the issue.

I've blogged quite recently about the new Lonely Planet travel magazine which I think is an unfair competitor to Wanderlust (an excellent independent travel magazine which I write for quite a bit).

Why is this unfair? Because LP is now majority-owned by the BBC.

Following on from the new LP Travel magazine (which is written almost 100% by BBC writers and presenters) here's another example of how that playing field just isn't level anymore. Any brand would kill for a tie-up with the BBC on the BBC's homepage. The value in brand terms is huge. And this will translate to more hits for the LP website, more ad revenue and more book sales for LP.

You can't blame LP for wanting to make the most of the fact that its now owned by the BBC (or to be more accurate the commerical arm of the Beeb - BBC Worldwide) and with the clout of one of the world's most influential and wealthy media brands behind it the future for LP looks rosy.

I hadn't thought too much when the deal was announced about the impact on the LP brand of being owned by the BBC, but selling out to a big corporation says heaps about a brand and its future. I can see that Tony Wheeler (LP's founder) quite possibly felt that selling to a cultural corporation like the BBC rather than to a full-on multi-national commercial publisher was a good compromise... and smart too - moving the brand on from being a traditional paper and print publisher to a forward looking media organisation.

But I think it's all wrong. He'd have been better off selling to a fully commercial publisher (or media organisation) rather than one that's subsidised by the UK taxpayer. (Non UK readers - every tax payer in the UK pays an annual TV licence that costs around £130). Whilst some would argue that BBC Worldwide is a separate entity, the reality is that you can't work out where the taxpayer funded elements of the BBC start and where the commerically funded ones take over. And the benefits of association with the BBC brand are - whilst difficult to measure - most probably huge

I'm worried that LP is going to turn into some awful travel publishing megabrand that's everywhere. (take Jamie bleedin Oliver - lovely guy but do we REALLY need a Jamie magazine? For heaven's sake!) Watch this space for LP branded TV shows, LP branded clothes and gear, LP branded areas in tour operators and a plethora or LP branded websites, blog hosting services ane more... not to mention LP guide content being sold to third party tour operators, airlines and so on to use as destination content on their websites

Jeremy Head's Travel Blather

Ansoo Lake

There are many beautiful lakes in pakistan one of them is Ansoo Lake is a high-altitude lake (elevation 16,490 feet or 5027 metres) in the Kaghan Valley near Malika-e-Parbat (Queen of Mountains) in the Himalayan range.It can be reached by a difficult trek from Saiful Mulook Lake . The name comes from its drop-like shape (the Urdu word Ansoo means tear). The lake is said to have been discovered in 1993 by Pakistan Air Force pilots who were flying low above the area. Earlier, the lake was not even known to the locals.

Ansoo Lake

Ansoo Lake

Ansoo Lake

Memory, Photography, and Machu Picchu

Hi there to all of you. It has been a while since my last entry, but times have been and continue to be hectic, what, with the world crisis and all. More later on that boring but serious pit-bull-like subject… For now, on to more elevating stuff: www.fotomission.org!
People that know me will agree I am a lousy photographer. I actually prefer to travel without a camera, as looking at the world through a lens never was my greatest pleasure in life. I really love looking at pictures though, especially if they are good and/or about an area I have recently visited or about my past (so much has happened, so few memories) and so I am a photo fanatic nevertheless. Also, of course, travel and photography are as strongly linked as it is impossible for me to combine the two on a personal level. If it weren’t for Karin, who actually is a great photographer (most of our current best online pictures still come from her Nikon D80!), most of what we do (and sell) would have never made it to the public eye… Now that would have been a true disaster!

Travel photography of course plays an important role in a couple of our most-sold destinations: The Sacred Valley of the Incas and Machu Picchu. I have been there several times and all of my visits have been truly amazing, although tremendously different experiences:

Jan 6th, 1991, Ollantaytambo, Sacred Valley: Epiphany or Three Kings Day as it is better known in Peru. Took a cab to Ollanta to participate in the fiestas and enjoy endless quantities of “Chicha” (corn juice, fermented on human saliva additive; yummy!). Somehow made it up the fortress’ ruins and crashed out lying on one of those immense granite building blocks, only to wake up in the middle of the night from the reflective light of a huge full moon. The awe and absolute natural beauty of that moment stay with me to this day, but guess what…I had no camera!
• The only other time I have seen a moon like that was during another midnight escapade, this time to the Geysers of El Tatio in the Chilean part of the Atacama Desert in 2004. During that mind-boggling occasion I forgot to wake up Karin and, in addition to being punished for the rest of that trip, I again have no photographic evidence of what I witnessed.
Jan 10th, 1991, Machu Picchu, take 1: after a disastrously funny “San Pedro – hallucinogenic cactus experience” somewhere near a “temple of the moon”, I woke up sick, having to cancel my planned Inca Trail hike and take the train instead. Getting to see the ruins and somehow making it up to Wayna Picchu made more than made up for Montezuma’s bitter revenge. The view from up there I will never forget, but I would need to become a great painter to share it with you.
Sometime in 1995: First Inca Trail to Machu Picchu: those were the times when you could still do it yourself… so we each hoisted over 25kg of canned food, lighter fluid, cooking equipment, tents, hard liquor and yes, some cannabis on our backs and into the mountains we went. The first night it rained so hard that we literally had a small creek running through our tent. I woke up because Karin had managed to crawl on top of me in her sleep, avoiding the water from running into her sleeping bag. She slept straight through the event, but made it kind of difficult for me to forget the fact I was soaked and very, very cold. The second morning we had to climb some 2,200m (6,600ft) straight up to the infamous Dead Woman’s Pass, where Karin almost became a dead woman herself as she slipped and almost fell down a small crevasse. I’m not sure why, but I had been holding a flap on the back of her pack for quite some time already and managed to steady her before worse could happen. The images that stay with me though are those of the moss dangling in some seriously bewildering ways from the trees in the cloud forest we passed through on day 3. Fairytale type stuff, really, but still, somewhat regrettably, these images live on only in my mind.

I could go on and on, but that would be taking things out of perspective. Maybe one day I will share some of my earlier travel experiences with you, but for now, suffice it to say that sometimes it would have been great to have a camera on me with the actual knowledge on how to use it properly. Had I known the people from Fotomission years ago, I might have become a different type of traveler. Let me share with you some of their “About Us” page:

“Photography is a powerful language; it is the language of light. With it we strive to understand and shed light on the complexities of human activity, its dependence on its causes and in connection with its effects, not merely in relation to how it affects us as individuals, but our world as a whole.

No other form of communication or expression has done as much to transform our sense of self, our daily lives and our society as the photograph. Photography is probably the most influential medium of the modern era.

Fotomission is a volunteer operated non-profit organization dedicated to promoting as well as producing artistic and documentary exhibitions, publications and online presentations of significant and socially conscious photographic endeavors.

Our mission is to utilize artistic and documentary photography as a means of creating positive social change while at the same time promoting the art of photography.”



Pretty cool stuff! Take a look at the following link to get a better idea of a great tour these guys have set up and which might be a great tip for an upcoming photo-traveling experience: http://www.fotomission.org/expeditions/machu_picchu/index.html

Remember, May is a great time to visit Machu Picchu. It’s right after the rainy season and guarantees lush, green views and good temperatures, as well as good late afternoon and evening light for great picture taking. This is actually one of those gems when it comes to organized tours; well-organized, unique, very dedicated staff and great photographic memories for sure! Need I say more?
Happy Trails!
Bart